Sunday, October 9, 2016

You don't change a name just because its not PC popular

B4 I get into the focus of my rant here, understand that its not to demean or trash talk my friend and compatriot Rick. With that said. Shall we begin?
Last year about this time with LexiBelle in the stables and all Rick suggested that calling my tow service Highway Hooker Toewing(mis-spelled on purpose) was a bit over the top. That in the days of good old CB and all Hooker was the slang used to say or describe a tow truck. But today the name might conjure up notions of a different sort. So against my better judgement I renamed the outfit to SpeedWrench Toewing, and rapidly saw a serious decline in calls. I have a listing on Google My Business, on Yelp, amongst others. Once I switched back the calls came back. If you consider this, like; the punk pop band Bare Naked Ladies. First none of them are bare naked, and none of them are ladies. But the name made you go to their website and by their music. Highway Hooker Toewing is a name that reaches out and grabs attention. Even if its spelling is a bit askewed the longer someone stares at it, the longer it gets nested in the sub conscience and they will think more of calling me than some outfits just named H&H, or some such. Same went with Hazzard County Choppers. When I finally was able to open HCC in the old Perkins shop off of Bear River Drive here in Evanston, one guy and his old lady pushed me to rename the shop Dixie Garage, Not bad, but the minute he was not wanting to do that anymore gone was the work. Except for the contracted building of custom bikes, which is what Hazzard County Choppers is all about.  With that said, having someone say it'd be good to retitle everything into a new name on radio, that would completely misdirect the idea of what HazzardAyre is all about. HazzardAyre as its description says is bring all things southern including Dukes-of-Hazzard together with things of an aviation nature, from warbirds to the history of military flight. In essence AirWolf, or in our case due to copyright laws, AyreWolf. Hence HazzardAyre. HazzardAyre from its very beginning in 2010 to now has been by divine inspiration, and much perspiration . What began as a very simple syndicated pre recorded radio show has grown into a mammoth of a success that has NO equal. It'd be like me getting hired by say Walmart or McDonald's. Showing up to work, and telling the owners or managers that the name was old, had no more worth and should be changed. When you work for someone else, you do and accept what it is, or go elsewhere. 
Last but not least and I feel pretty proud of myself for not giving into serious temptation. The other night, I took CL up to where KEVA used to be housed before we bought its license. Upon arriving noticed the little shed that most if not all the discarded radio gear was open. Now in my earlier days, I might have been tempted to pilpher that gear. Nobody would notice and that might be okay. But Hazzard County folks, don't steal. So a few ago, I informed our county sheriffs office of the open shed. Two reasons I did that, with me and the club being known for doing up a radio station, if stuff got stolen, we'd be the first people that would get blamed. I have got a good reputation here with the local law, and as such because of that and my southern breeding, I called the fuzz. 
Will be on air at 13:00 today.
TTYLY
 
 



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